• Q1: Where Championship Businesses Are Built

    Every January, I face the same test: execute without reward, or wait for momentum to return. First quarter is lean at iDropped. NEPA winters hit hard. Walk-in traffic drops. Revenue slows. The phone stops ringing with the same urgency it had in July and August. But thirteen years into this… Listen ⇢

    Q1: Where Championship Businesses Are Built

  • The One-Word Diagnostic: An Annual Exercise in Brutal Honesty

    Every December, I perform the same ritual: the one-word diagnostic. One word per bad decision. No excuses. No explanations longer than a single syllable. Steal this process. I know you will. 😉 This time of year, I do something most business owners avoid: I admit every stupid decision I made… Listen ⇢

    The One-Word Diagnostic: An Annual Exercise in Brutal Honesty

  • DNA: Distinctly Not Average

    Building a Business Through Creative Problem-Solving Every business faces problems. The difference is how you solve them. Some business owners throw money at problems. Some copy what competitors are doing. Some ignore problems until they become crises. Me? I get creative. I’ve been having way too much fun lately working… Listen ⇢

    DNA: Distinctly Not Average

  • Listen for the FOG (Fear, Obligation & Guilt)

    A Business Owner’s Guide to Spotting Manipulation You’ve just confronted an employee about stealing from the company. Instead of accountability, you get this: “After everything I’ve done for this place—all the weekends I’ve worked, all the times I’ve covered for others—you’re really going to make a big deal out of… Listen ⇢

    Listen for the FOG (Fear, Obligation & Guilt)

  • Pride In Craft

    The Work Nobody Sees After thirteen years grinding in this industry, I thought I’d seen it all. In 2012, I walked away from corporate IT work that paid better but felt like slow suffocation. Nine years running IT and advertising departments at an insurance company—good money, decent benefits, the kind… Listen ⇢

    Pride In Craft

  • 13 Lessons from 13 Years in the Cell Phone Repair Business

    Turns out fixing a broken phone is easier than fixing a broken business. 1. The price of admission is everything you’ve got. Your heart, your mind, your guts. Grit is what’s left after the pressure renders you down. 2. You can’t bank on banks. Rejection is part of the process,… Listen ⇢

    13 Lessons from 13 Years in the Cell Phone Repair Business

Meet the author, Dawn Heller.

Join me in dissecting business decisions, repair realities, and the lessons most people learn the expensive way. .

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